Upon hearing his voice you would expect a dread lock rasta from Kingston, Jamaica but in fact he is an 'Asian from an Eastern Land'.

Parvez, known as, "The Dub Factory" was born in Birmingham (UK), with his roots in Pakistan.
"As an Asian living in a multi-cultural area of Leicester I had a variety of influences as a youth. Reggae was the main music at that time. The big basslines echoed off the walls day and night and just became part of my life".
He started his musical career at the age of 19 in a rock band called 'Unison', he admits that he would have never bought any of the music the band made!! Parvez went onto form his own reggae band 'Aduwa'. But this band was soon to disperse when Parvez decided to take on a more serious role in his music, a multi-talented musician and singer who was heavily influenced by such luminaries as Bob Marley, Black Uhuru, Aswad and Steel Pulse, Parvez created 'The Dub Factory'. He created a number of fresh sounds which leaned more towards the ears of those heavily into roots reggae with no Indian influence whatsoever. But this was soon to change and the eastern flava was soon to play a major part in his passion of roots reggae music. His 'OWN roots' came through when he collaborated with the mighty Ram Shanker. Like 'hand' fits in 'glove', so too, did, the eastern introduction to roots reggae ...hence the birth of qawali/reggae music. Taking his new born music on the road was a huge success, taking the headline act at the Sunplash in Germany and then onto tour the whole of Europe.
They felt the same vibe as Parvez, that the coalition of traditional qawali's and reggae was a great concept; Parvez's deceiving rastafarian voice and a Asian exterior would be very marketable concept alongside this unique music production. In 1999 Ishq Records, showcased 'The Dub Factory' in Miami, USA to a thunderous response .
"My main objective now is to take reggae music into another dimension. Roots reggae music is my heart and soul and that is what I will put into all my future albums. I want to make some noise in the music industry. It's hard to break through or to be given a chance to be heard. Now that I'm over that hurdle I want to make my mark and be known as one of the best Asian Reggae producers ever to come out of the UK..."
"I am an Asian from an Eastern Land, Making roots music for every nation, Whether your black, white, Chinese or Indian, I, have the rhythm to conquer everyone...."

Unique in name and unique in sound...'The Dub Factory'.